Real Estate · India
CRM and Portals Built for Real Estate Businesses
Lead management, property listing portals, buyer journey automation, agent tracking, and commission management — custom CRM software for Indian property developers and real estate agencies.
Industry Context
Why Real Estate Businesses Need Custom CRM
India's real estate sector operates at a complexity level that generic CRM platforms are not designed for. A developer managing 500 units across 3 projects needs to track where each unit is in the sales process, which channel partner brought the lead, what the buyer's documentation status is, and what payment milestones are due — simultaneously.
Channel partner management adds another dimension. Commission structures vary by project, by unit type, and by the sourcing channel. Manual management means errors, disputes, and delayed payouts — all of which damage channel partner relationships.
Custom real estate CRM is built around the specific sales process of your business — your project structure, your channel partner network, your documentation requirements, and your payment milestone tracking.
Industry Challenges
What Holds Real Businesses Back
Lead Leakage
Leads arriving from multiple channels — websites, portals, walk-ins, channel partners — tracked in spreadsheets with no unified view or follow-up automation.
Sales Pipeline Opacity
No visibility into where each unit is in the sales process — which are at enquiry stage, which have received a cost sheet, which have received LOI.
Channel Partner Complexity
Commission calculations, payment tracking, and partner performance managed manually — leading to disputes and poor partner relationships.
Documentation Chaos
Agreement of sale, registration documents, and KYC documents tracked by email with no structured status or reminder system.
Payment Milestone Tracking
Construction-linked payment milestones tracked in spreadsheets — with no automated reminders for customers or accounts teams.
Booking Management
Unit bookings, cancellations, and transfers managed manually with no real-time inventory view of available units.
Our Solutions
What We Build for Real Businesses
Lead Management System
Unified lead capture from all sources — website, portals (99acres, MagicBricks), walk-ins, channel partners — with automatic assignment, follow-up reminders, and source attribution.
Property Listing Portal
Developer or agency website with project and unit listings, floor plan and price sheet downloads, site visit booking, and EMI calculator — integrated with your CRM.
Sales Pipeline Management
Visual pipeline from enquiry to registration — with unit reservation, cost sheet generation, LOI management, and booking management at each stage.
Channel Partner Portal
Self-service portal for channel partners to register leads, track their lead status, view commission structure, and download commission statements.
Document Management
Agreement tracking, KYC document collection, registration coordination, and payment receipt management — with status visibility for sales and legal teams.
Payment Milestone Automation
Construction-linked payment schedule management with automated reminders, payment tracking, and outstanding reporting for accounts teams.
Technology Stack
Technologies We Use
Common Questions
Frequently Asked Questions
Related Services
How We Deliver This
Real Estate CRM
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